11/13/11

Red for Men (Giorgio Beverly Hills)

This fragrance seems to polarize its audience. You either love it or hate it, with most loving it. It's classified as a leather, but the scent defies labels. Those who are hellbent on categorizing it call it a hybrid aromatic fougère and woody oriental, but I think it's an aromatic fougere with hints of orientalism. Having refreshed my nose on this scent, I realize that the fougere-like aspects of it are more prominent than I thought. There's an odd minty-fresh element paired with woody spices that gives it a more fern-like appeal. If it is a hybrid aromatic/woody oriental, it's a very subtle one. 

Red opens with a very sweet burst of rose and artemisia. This accord is darkened by a subdued cumin, and blended seamlessly into a heart of juniper, dewy jasmine, peppery carnation, and oakmoss. Sometimes I catch a whiff of mint, but it's fleeting if it's there at all. I read on forums about how synthetic Red smells, but I'm inclined to disagree - I can pick apart the juniper, jasmine, and carnation pretty easily. The jasmine lends sweetness to an otherwise-spicy moss scent. The blending here is impeccable, and makes it tricky to identify everything, but that's obviously intentional. Red conveys a smoothness that few other masculine orientals of the nineties ever employed. 

Nowadays Red is more curiosity than perfume - the smoky, jazzy-cool aura of America in 1991 is long gone. Part eighties leftover, part nineties haruspex, Red occupies a rare no-man's land of masculine perfumery, the great divide between Reagan-era powerhouses and Clintonian air-kisses. It's a testament to how wearing a perfume is often a truly nostalgia-inducing experience!