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Old Spice Original (Rubicon Formulations, Ltd.)


"Smell Like A Man" . . . A man from Mumbai.


Although I've always doubted the veracity of claims regarding the superiority of Indian Old Spice, labeled "Original," to the American Old Spice "Classic," I used the Indian version this week with an open mind. I truly love P&G's formula, and strongly feel that it represents the best version of Old Spice, at least in my experience with this scent, but I did my best to not let bias influence my opinion of the imported version.

I bought the aftershave by Rubicon Formulations, Ltd., now the only Indian manufacturer, and was pleased to find it housed in glass, not plastic. There's nothing wrong with plastic, but glass is classy (and ceramic is even classier). Rubicon's paint job is a little sloppy, but otherwise the presentation is decent. American bottles are throwbacks to the fifties, when inexpensive travel sets of Old Spice were introduced in market tests. Their kitsch factor makes them tolerable, but there's no denying glass feels better in hand.

P&G's foreign subsidiary makes a product that smells very good, but isn't as "serious" as OS Classic. It smells creamily effulgent in ways similar to Vi-Jon's dirt cheap and simplistic "Spice Scent." It's brighter and fresher, which is probably a plus in Bangalore's stifling heat, but what strikes me as particularly interesting is that it lacks the depth and darkness of the American formula. There's no clove, carnation, or cedar. No balsamic wisps or orange citrus nuances. No powder, even. It's mainly a shimmery aldehyde and allspice melange on a puff of musky vanilla, and little else.

Classic is dimensional, with subtle drydown stages. The soapiness of Original is not how I remember Shulton's version; Classic's duskiness is more evocative of vintage. Shulton had a strong cinnamon note, much like Classic, but Rubicon has relatively mild cinnamon. Shulton had an evanescent balsamic heart accord with hints of cedar and amber; Classic gets very woody in its mid. On fabric, Rubicon's scent performs better. It smells deeper, with a mellow, spicy-fresh drydown that lasts an hour longer.

You don't have to hunt for an Indian grocery store to buy and enjoy Old Spice. Just go to Rite-Aid and get the Classic version. You'll be fine. If you do happen to use the Rubicon Old Spice aftershave, a word of warning - it burns twice as much as the American stuff - more alcohol, or perhaps harsher alcohol is the culprit there. In the plus column, it leaves skin nicely toned, even a little better than the American version. For purely practical shaving purposes, it gets the job done very well.