2/11/18

An Update On English Leather



A picture is worth a thousand words, so I took a screenshot of an exchange I had with another member of Badger & Blade. The member wrote to Dana and asked what their plan was for English Leather, and they said they were no longer making the cologne, but were selling aftershave through their website and Walmart only.

Upon visiting Dana's site, I found that the 8 ounce bottles were once again available for $30. What gives? Apparently they are dumping the remaining stock into the large bottles only, which actually makes sense if they're looking to end cologne sales ASAP. From now on the aftershave will be the only thing available. This also explains why they're not selling EL in regular 3.4 oz bottles. Those aren't being made anymore.

This is a sad day for EL fans, but I still wonder if Dana will sell the brand to another concern. At this point Dana has all but destroyed English Leather. Its packaging has gone downhill (they didn't even bother with a new logo for it), its formula has been reduced to bare bones, and they aren't even attempting to advertise for it. With any luck, a conscientious bidder will snatch it up and reformulate it back to its former glory, and give it a proper package. It would be nice to see a return to the vintage sticker, with its hand-drawn saddle and riding cap imagery.